The most effective sales tools are the ones on the streets now.
Here are 3 best practices for swift production.
.

Idea Groundwork
Before submitting an online Creative Brief to EV, download this printable version of the Creative Brief to fine-tune the idea.
Note: All EV projects require pre-approval by Market Managers and TV spots require pre-approval by your RVP.
.
Project Gallery
In many cases, EV has already produced something similar to what you need that can be customized much sooner than a start-up.
Fast beats novel in this sales climate so scan the Gallery prior to submitting the online EV Creative Brief.
.
The Decision Triangle
EV recommends a 3-person team; you, your project partner and a final decision-maker (GM or RVP/RP).
Too many people means too many opinions — the single biggest impediment to getting a project to completion.

This site is for authorized Entercom users only. Any dissemination, distribution and/or duplication by anyone other than the intended authorized users is strictly prohibited.
© 2002-2010 Entercom Communications Corp. | All rights reserved.